Europe EV Sales BEVs Jump 50% & Reach 26% Market Share

(cleantechnica.com)

78 points | by 01-_- 3 hours ago ago

62 comments

  • Grombobulous 30 minutes ago

    The US auto industry under its pro-oil policy incentives is in for a disastrous long-term outlook in exchange for short-term prosperity.

    At best, it’ll be a situation where the US market is segregated from the rest of the world: US auto consumers will be buying inferior vehicles from the rest of world that are more expensive to buy and own, since they will only be viable in the US market and will only be built in the US, Canada, and Mexico.

    At worst, the US is setting itself for horrendous energy policy issues moving forward. Sure, the US produces a lot of gas and oil and will for a long time, but any sort of price shock will be leaving the US and its car-dependent economy destabilized while Europe and Asia power forward with an ever-decreasing dependence on oil and gas. The US’ endless energy wars will continue to serve as incredibly expensive endeavors that other countries don’t even need to engage in.

    Just look at the number of nuclear power plant projects in progress in China. Comparatively few people in China depend on oil to get to work and travel long distances, and the amount that do is plummeting.

    • jfengel 21 minutes ago

      It is remarkable that a US company had an enormous lead in BEVs for a decade. Then they just kinda stopped innovating, and slid backwards.

      • aetherspawn 14 minutes ago

        Having owned a Model 3 I would argue that it’s basically “done” at this point, pending software updates for better FSD.

        It already charges in 20-30 min at Tesla chargers and has a practical range of around 600 kms, so super fast charging is a bit of a straw man.

        Their big downfall is they lack an advertising department willing to spend $1B on pro-electric propaganda to debunk all the Trump/big oil propaganda. IMO EVs have addressed all the main product concerns, and the last ones are buyer stupidity.

        • asdff 4 minutes ago

          I can’t own one because I can’t install a fast charger at my place.

          • Grombobulous a minute ago

            Most people don’t need a fast charger to own an EV. Most people would actually be just fine on a household outlet.

          • aetherspawn a few seconds ago

            Yeah this is the kind of thing people say on a day to day basis.

    • Animats 12 minutes ago

      > At best, it’ll be a situation where the US market is segregated from the rest of the world: US auto consumers will be buying inferior vehicles from the rest of world that are more expensive to buy and own.

      That's where we are now. Here's BYD's main model lineup.[1] Ford's CEO brought a few into the US, paying the insane tariffs, and has his executives driving them to see what the rest of the world is doing.

      [1] https://www.byd.international/models

    • cineticdaffodil 3 minutes ago

      Nothing you wrote there makes sense, there is just no chain of causality in it.

      • Grombobulous a few seconds ago

        Can you explain further? I’d be happy to see some of my specific ideas challenged.

    • epistasis 18 minutes ago

      US automakers are already unable to compete globally even within the ever shrinking ICE share.

      Protectionism makes industries weak and uncompetitive, ultimately hurting the economy of the nation doing the protectionism. The proper strategy to become competitive is to provide a small amount of protectionism so that the industry does not die, but to ruthlessly cull underperforming companies so that only the strongest survive. The continual bailouts of companies, keeping old and incompetent executives at the helm, has destroyed the US car industry.

      Capitalism requires killing the underperforming companies. Until we let that happen, or at a minimum cull leadership and boards, nothing will get better. The rot is at the top.

  • bashtoni an hour ago

    Nearly 50% of vehicles sold in Australia in the last quarter were EVs or plug-in hybrids: https://www.abc.net.au/news/2026-08-02/electric-vehicle-ev-s...

    • aetherspawn 19 minutes ago

      Sweet free free sunshine down here.

  • throawayonthe 29 minutes ago

    BEV - battery electric vehicle

    (P)HEV - (plugin) hybrid electric vehicle

    ICEV - internal combustion engine vehicle

  • spapas82 10 minutes ago

    Well one interesting thing is that if you want to buy a Toyota Yaris right now in Europe (specifically in Greece) the only options offered are hybrid. One with 116 hp and one with 136 hp. No petrol, no diesel. And only automatic transmission (a no no for me but that another discussion).

    Now considering that Yaris is one of the most popular cars (if not the most popular), the increase in sales is not surprising

    • hedgehog 2 minutes ago

      They Toyota hybrids are still gasoline, what's the objection to the eCVT? So long as we're still using combustion engines it seems like the best design anyone's come up with.

  • agumonkey an hour ago

    The industry has managed a transition. Some European brands have partnered with chinese suppliers while integrating some research in-house. Some cars have a lot of features, cute look, and good price.

  • DennisL123 an hour ago

    I wish the article was written in a better way. It throws put many percentages in different contexts. 50-26-37-41- …

    Not saying any particular number is wrong, just wishing it was a clearer way of writing.

    • npunt 19 minutes ago

      They're making the typical journalism mistake of trying to use prose for what would be better expressed in a chart. This is a pretty common issue with journalists who can write but don't know how to create useful and informative charts.

      I looked at other posts by this author and they're all sales by month charts, which are totally devoid of context as they lack historic trend data. So you have to read words to find that out, and its a slog.

      I have firsthand experience starting a news company and dealing with this...

      • consumer451 5 minutes ago

        What is the solution for this, from the management POV?

  • kevinqi 32 minutes ago

    does anyone have a data-backed reason as to why US market share has capped out around 10%? is it economics + lack of access to chinese EVs? range anxiety?

    • jfengel 15 minutes ago

      We have just about the cheapest gasoline in the developed world. Partly because we make it here, and partly because we refuse to raise taxes on it. (The federal tax was last raised in 1993. It has be 18 cents per gallon ever since.)

      If gas were 2 to 4 times as expensive, as it is in much of Europe, there would be a lot more demand for electric cars.

      It doesn't help that we exclude all of the new BEVs from China, which are considerably less expensive.

    • coliveira 21 minutes ago

      EVs continue to be expensive in the US. But the trajectory is the opposite in the rest of the world due to the benefit of Chinese exports. In Brazil, for example, new car prices have a now a discount of up to $10K, all due to increased competition from China.

    • nickez 21 minutes ago

      probably gas price

  • a_paddy an hour ago

    Why would anyone buy a Tesla in 2026?

    • thebruce87m an hour ago

      Best charging experience and best software experience.

      Note: I do not want this to be true. Other companies please copy what Tesla has done with both of these. You’ve had years to do this and failed.

      • ezfe an hour ago

        > Best charging experience

        This isn't accurate - they charge slower and Plug & Charge is common in many vehicles now, including with the Tesla network - whereas Teslas cannot Plug & Charge on other networks.

        • brianwawok 3 minutes ago

          Sure they can, you can buy a CCS adapter. You are limited a bit by 400V, but honestly I have never been able to not find a Tesla charger - and I’ve done 100k miles around the US over the last 5 years

      • nielsbot an hour ago

        (In the US) I switched from Tesla to Rivian. Their approach seems to be “Tesla, but nicer”. They have a similar non-legacy automaker feel.

        That said while I appreciate their design focus their software still feels not quite as polished as Tesla’s.

        • lotsofpulp an hour ago

          “Tesla, but nicer, and $20k more”

          Also, while FSD has limitations, I have found it provides enormous utility for older people, and Rivian doesn’t yet have a competing product for FSD.

          • Grombobulous 43 minutes ago

            The Rivian R2 is not $20k more. It’s $5k more than the deeply stripped down Model Y base model.

            The R2 base model is not as premium as the higher models but the Model Y base model is really deeply stripped down including some really barebones stuff like removing liner material from the frunk and removing some of the exterior LED lights.

            • lotsofpulp 34 minutes ago

              Cheapest Model Y is $40k and cheapest R2 is $58k. Cheapest Model 3 is $37k. The vast majority of Teslas sold are in an entirely different market than Rivian, which hasn’t even started delivering R2s yet.

              So really, the price gap is $40k or more until R2s are actually delivered.

              • Grombobulous 25 minutes ago

                Look again, cheapest R2 is $44,990. Deliveries haven’t started on that trim but they are less than a year away.

                You are incorrect when you say that Rivian isn’t delivering R2s. Factually untrue. This claim of a $40k+ price gap is absurd.

                • lotsofpulp 24 minutes ago

                  Oh yes, I see that now. Either way, Tesla has a proven product that is cheaper, so if I’m trying to save money, for all intents and purposes, a Tesla is still thousands cheaper with a far longer track record, plus the option of FSD.

                  • Grombobulous 11 minutes ago

                    I think you should go look at journalist reviews and impressions of the R2 if you still doubt them. Rivian is also a proven brand, and they also have a self-driving product. And while it isn’t as good as Tesla’s, most customers are pretty happy with basic highway self-driving/adaptive cruise control, as that’s the most fatiguing form of driving. Relatively few people demand that their car park for them or drive autonomously for the 10 minutes of non-highway driving they’re doing every day. The average American drives something 37 miles per day and a big chunk of that is on the highway where any adaptive cruise system is good enough.

                    Only about 12% of Tesla owners have the FSD subscription or purchase according to articles I’ve found on the subject.

                    Being the cheapest game in town isn’t always the path to success. The RAV4 is at least $5k more in street price than an equivalently specced out Mitsubishi Outlander and Toyota sells a whole lot more RAV4s than Mitsubishis.

                    IMO, the practical boxy proportions and off-road capability/marketing of the R2 is really going to resonate with a lot of buyers. Just look at how many Broncos and Wranglers get sold and how much they sell for. With the Model Y, Tesla is fighting a margins game at a more extreme level because they’re basically selling an Uber fleet vehicle. Which is why the frunk doesn’t even have a liner covering up the mechanicals.

              • pinkyboy 23 minutes ago

                R2s are already being delivered to customers.

                There is no honest way to manufacture a $40k price gap.

      • pinkyboy 26 minutes ago

        Charging experience? Teslas can't charge as fast as a modern Kia, Lucid, Geely, or BYD. They can't two-gun charge like a BYD. They don't have battery-swaps like NIO. They've got a single charge port in a back corner... very unclear what's best about them.

        And as for software, on the infotainment side, AA/CP are great (but not available on Tesla), and people often like having _some_ physical controls, which goes against Musk's aggressive cost-cutting.

        If by software you mean FSD (Supervised), I think essentially every major auto lane-keeping + adaptive cruise covers the key use case where FSD is useful: highway slogs.

        For anybody who lives outside of the USA, the Chinese EVs are the obvious answer -- they've surpassed Tesla on essentially every dimension.

        For people who live inside the USA the math is different, since the government is actively interfering with the free market to protect a critical donor.

        • kcb 12 minutes ago

          Android Auto and Carplay are better than dealing with just crappy infotainment systems but they still don't make the overall software experience good. You end up with disjointed interface with functionality split between the automakers UI.

          FSD is unmatched. Auto lane-keeping and adaptive cruise control don't provide the reactivity that FSD does even for straight highway driving.

          Most objective reviews comparing a Model Y and Chinese EVs are far less conclusive than you propose.

        • Rohansi 12 minutes ago

          > Charging experience?

          They have a very reliable charging network with excellent coverage. You just plug your car in and it charges. No fiddling with the charger or apps.

          > And as for software, on the infotainment side, AA/CP are great (but not available on Tesla)

          The infotainment is good enough where you don't need AA/CP but that's a very subjective detail. The software also extends outside of your car because you can do a lot from the Tesla phone app. It's your car key, control/schedule/monitor charging, lets you control climate remotely, use GPS to find your car, dashcam, etc... all are standard with a Tesla but unavailable or locked behind a subscription elsewhere.

          > If by software you mean FSD (Supervised), I think essentially every major auto lane-keeping + adaptive cruise covers the key use case where FSD is useful: highway slogs.

          Agree but FSD (Supervised) is actually getting better over time. You 100% need the latest model/hardware car to see those improvements though. Still needs supervision but far less than you may have seen before.

          • pinkyboy 4 minutes ago

            And you can plug almost any modern EV into the Tesla supercharging network without issue. However, unlike Teslas, you can _also_ plug and charge them in other networks.

            On self-driving: if you want true autonomy, where you can relax and do something else entirely while you drive, the answers are Waymo, Apollo Go, and to a lesser extent: rideshare.

            Every other system requires that you sit in the driver's seat, pay attention, and be ready to handle exceptions. Which means that ongoing improvements don't actually buy you much of anything, because having to handle an exception every 50 miles isn't a better experience than having to handle one very 5 miles.

        • decimalenough 10 minutes ago

          Tesla wins on charging because Superchargers are ubiquitous and they just work: you can pull up to one and be pretty much guaranteed that you'll be able to charge. This is manifestly not the case for any of the competition.

          • pinkyboy 3 minutes ago

            Pretty much every EV can use Superchargers.

            I'm setting aside that charging off of public EVs is relatively rare anyway... but your premise is flawed.

      • slaw 26 minutes ago

        The best charging experience would be any of 10 BYD models with flash charging.

        10% to 70%: 5 minutes

        https://en.wikipedia.org/wiki/BYD_Flash_Charging

        • coliveira 15 minutes ago

          Yes, but Americans don't have the freedom to experience this. They have to choose between expensive and more expensive.

      • Grombobulous 43 minutes ago

        Not really true in Europe where charging is properly standardized.

        “Best software” is subjective as well. Many car owners really don’t care for their software and just want to bypass the infotainment system for CarPlay and Android Auto.

      • the_gastropod an hour ago

        I'm an admitted Elon hater, so maybe that clouds my judgement. But I rented a Tesla 3 a few years back to try an EV before deciding to buy one. I ultimately went with a Chevy Bolt, and find the Apple Carplay to be far better than Tesla's proprietary system. The only thing I recall that Tesla did better was pre-conditioning the battery before planned charging--something Apple Carplay (at least its current version) lacks the API to handle.

        As far as charging, I think that was the case even as recently as ~2 years ago. But today, the charging game is pretty decent for CCS cars. You can even charge at Tesla stations using an adapter.

        • CrimsonRain 35 minutes ago

          Calling it clouded is an understatement. Apart from some Chinese cars (xpeng comes to mind), Rivian, bmw new class (but on paper; practically there are too many issues), other cars don't even come close to Teslas.

          • matthewdgreen 29 minutes ago

            I own a 2018 Model 3 and I love it. Plus it's in good shape with limited maintenance. I'm looking to trade it in. But honestly, I don't want to buy effectively the same car but slightly worse, with no turn signals (the recent M3) or an uglier version (the Model Y.) Historically, upgrading from an eight-year old car to the current version of the same model was a pretty big upgrade. Not with Tesla: I'll either keep this car until the wheels fall off, or I'll buy an R2.

    • wasfgwp an hour ago

      Price? They are quite cheap these days relative to comparable cars from other manufacturers.

      • bdangubic an hour ago

        only if you exclude cars made in Asia

        • dawidpotocki an hour ago

          Tesla does have production in Shanghai.

    • pepperoni_pizza 29 minutes ago

      As a data point - in my market Tesla is the only manufacturer that makes an EV sedan, and has made them long enough for there to be used ones at reasonable prices (not a lot of people have Taycan money). Most of EVs, especially used ones, are tall and heavy SUVs that put driving experience as the absolutely last priority.

      Did I actually buy a Tesla? No. But this has entered as part of my "which EV" conundrum.

    • afavour an hour ago

      Self driving maybe? I’m happy to be corrected but I think most brands don’t offer the full self driving package Tesla offers.

  • JumpCrisscross 2 hours ago

    What are their sources? How are they defining Europe?

    • tecleandor an hour ago

      They don't seem to link their sources (that's bad) but the general numbers seem to match The European Automobile Manufacturers’ Association (ACEA) report for H1 2026 [0]. They include EU + EFTA + UK.

      --

        0: https://www.acea.auto/pc-registrations/new-car-registrations-5-7-in-h1-2026-battery-electric-20-7-market-share/
    • Sayrus 2 hours ago

      I'm not entirely sure why you're getting downvoted. I wasn't able to find a source for the data but it is probably new vehicle registrations. Europe here seems to include Norway, Sweden, Finland, Iceland, Switzerland.

      • criemen an hour ago

        Sweden, Finland and Iceland would be part of any definition of Europe? They're all EU countries, and (irrelevant to that) are now all NATO members too.

        • ithkuil 44 minutes ago

          Switzerland is not but its meager population can hardly significantly skew the sales stats

      • hhh an hour ago

        Why wouldn't it?

        • Foobar8568 an hour ago

          Typically European Union vs Europe.

        • bdangubic an hour ago

          they’ll get included again if they order a few humanoid robots that will be shipping by 2078

    • cptskippy 2 hours ago

      Vehicle registrations.

  • TacticalCoder 8 minutes ago

    > Thanks to a number of factors (new cheaper models, high gas prices, mass arrival of Chinese models, etc.), EVs are currently in high demand in Europe.

    EVs are in high demand in the EU because laws have been passed in every country and ICE are getting banned in many cities.

    Chinese EVs did flood the EU not because people did want to buy chinese EVs: people in the EU were totally fine buying ICE cars (german, french, italian, spanish, ...) but the EU pushed for both legislation and incentives greatly favoring EVs over ICE cars.

    It's IMO a good thing to push people to buy EVs. But the EU being the EU, of course they did it incredibly stupidly and managed to inflict great harm to EU car manufacturers and basically hand the keys of the kingdom to both US and chinese EVs (because in the EU we're led by treacherous dumbasses).

    People can nitpick as much as they want as to what makes a great car: I do personally have a car from 1988 (38 and a half years old now) that, unlike chinese EVs, doesn't spy on me and that I could still use as a daily (I regularly use it to go, say, pick my kid at school). It's a gas-guzzler and it's not as safe as a modern car, but we definitely could have a talk about the actual CO2 of that car over its lifetime (which is far from done yet) compared to the CO2 over the lifetime of a brand new EV (and if we talk about chinese EVs brought by boat to the EU, we can have a talk too about coal usage in China).

    The article could be summed as: "Yay, the EU caused great harm to its car industry and is now buying chinese EVs by the cargo load!".

    I take we should... Applaud that great success!?