The European Social Stack

(european.social)

75 points | by doener 3 hours ago ago

55 comments

  • jonstaab 2 minutes ago

    Time to coin a new term, I think: "openwashing".

    Europe is adopting open source and open protocols, not to promote individual sovereignty, but explicitly to protect European sovereignty from foreign influence. This is not what these technologies were built for; "promoting democracy" does not protect the rights of individuals.

    The technology listed is mostly federated, not radically open (like, for example, nostr). In particular, ATProto has provided the EU with the perfect opportunity to signal openness while simultaneously standing up a new walled garden in which dystopian "moderation policies" will be the norm.

  • jstummbillig an hour ago

    Here is an idea for a EU product: Build something that is great, and make it so good, that everyone, including US citizens, will want to use it.

    Your ethics can still be great, but don't make me feel like your product won't be. If you have to market "Europe" or privacy it probably won't be.

    • keiferski an hour ago

      Yeah, basically no successful American social media company advertises itself as being American. And its users do not think of it as "an American company," they just think of it as its own thing.

    • mawadev an hour ago

      The problem is impressumspflicht, you have to add your full contact address plus name to a website you host, inviting all sorts of trolls on the internet to ruin your life. No thanks.

      • aquariusDue an hour ago

        Same problem with the Play Store/Console if you're registering as an individual instead of a company to publish an app.

      • redrove 26 minutes ago

        No it’s not.

        You’re generalizing, DACH != the entire EU.

      • drnick1 27 minutes ago

        You can register domain names anonymously. Sure, you will be asked for contact details (WHOIS), but no one verifies them.

    • dgellow an hour ago

      That's definitely the main issue. We will end up with a really neat technical stack, a few products built on it for their 100 users each, and it will be forgotten in a few years...

    • rayiner an hour ago

      Is there room for European companies to be the “Hermes of the Internet?” The American web is ad-optimized slop for the masses. Can the europeans provide higher quality experiences for more discerning buyers?

      I’m thinking about Tik Tok. When it was Chinese, my feed was stuff I actually wanted to watch. A lot of it was Chinese propaganda, but it was stuff that was pleasant, like people cooking in Chinese villages. Now it’s just rage bait and engagement farming.

      • hiAndrewQuinn 38 minutes ago

        Depending on how hardcore enforcement of the upcoming Cybersecurity Resilience Act is, that might(?) push EU products very slightly towards this luxury pricing power on the margin.

        But on the whole I think you're dreaming, Ray. I can't imagine a single case of a successful luxury software product. (Apple is premium mediocre at best, doesn't count.)

        • rayiner 32 minutes ago

          You’re probably right i’m just thinking out loud. It is interesting that software has resisted quality-based segmentation, something that exists in almost every other type of product.

    • warumdarum 38 minutes ago

      Have you tried wire card? Its really good! Best payment system i ever used! Bought my villa in moscow with it...

    • moffkalast an hour ago

      Doesn't work. As soon as something great appears, US VCs immediately buy it and move it to the bay area. A fair few of the products you think are US grown probably aren't. If not, a competitor appears that is less constrained by regulations and can move faster, taking over most of the market instead.

      • wbl an hour ago

        US companies obey EU law when working in the EU. And there is a reason VC does not exist in Europe namely capital markets being divided.

      • wilg 7 minutes ago

        They don't have to sell?

    • deadbabe 36 minutes ago

      How about wines, cheeses, olive oils

      • dotcoma 9 minutes ago

        Or fast trains you can only dream of in the US, or Airbus that is kicking Boeing’s ass…

      • wilg 7 minutes ago

        America has world-class wines, cheeses, and olive oils.

  • throwaway13337 2 hours ago

    Engagement metrics fed into recommendations algorithms are the paperclip maximizers that feed humanity's collective poison.

    Europe should do the one thing it knows how to do: regulate. For once, it is the answer. Do it only there. The rest of the dominos will fall.

    Making a european branded humanity poisoner is not the answer.

    Specifically, regulating against silent signals like watch time and comment count. Upvotes/likes can serve a purpose and would not cause the situation we're in now.

    We need to get specific about the real issue.

    • Radle 7 minutes ago

      We europeans can do more than regulate. You would now that if you ever went to a proper school. Those unfortunately are not widely available on your side of the pond.

    • gf263 27 minutes ago

      I want to see the ability to opt out of algorithmic feeds regulated. Allow the people to poison themselves, but allow people to opt out

    • stephen_cagle an hour ago

      Do you mean regulating "watch time and comment count" at the presentation (to the client) or the server (business/analytics) level? If the later, how would you even enforce that?

      • throwaway13337 43 minutes ago

        Like all good regulation, it would only kick in after a company has a large reach. So as to not snuff out startups and cause regulatory capture problems that are already so common.

        Telling big companies to be transparent about their suggestion algorithms would not be hard. I think governments already do this? wasn't that a tiktok thing in the US? Anyway, it's well within government's reach.

        Telling companies to only use signals that people consciously give seems like a no-brainer.

        Well, I mean, if you believe that a goal of civilization is to respect the free will of individuals up until the point that that free will becomes a problem for other people.

        The alternative is something less than respectful of human dignity.

        • stephen_cagle 29 minutes ago

          I'm only partially convinced. I just can't see how you could really know if a company is using a hidden metric (or some sort of proxy for that metric so that they are not technically in violation) for figuring out what to promote. Short of having constants audits, how would you ever really know?

          But my skepticism may be unfounded. Do you have examples of companies that are currently working with regulators to allow full auditing of their content promotion policies? Are they actually auditing these partnerships or are they simply accepting promises from the companies?

        • sneak 39 minutes ago

          Laws that don’t apply to all people equally are unjust laws.

          Penalizing the successful is also inherently rewarding the unsuccessful. You can’t do one without the other.

  • 9dev 2 hours ago

    I'm all in favour of the EU finally emancipating itself from American tech companies, but trying to recreate Social Media, just in a European way, is the worst possible way to go.

    We need less Social Media, not an inferior clone of TikTok or Instagram. Gaia-X would have been a nifty project, if it weren't a committee designing a framework for designing committee design frameworks by committee. We seem to make this mistake way too often. Don't plan to build Neuschwanstein—start to build a humble wooden cabin, and expand from there.

    • embedding-shape 2 hours ago

      Making people less addicted to social media, or creating other versions of social media that are less harmful, might be the "harm reduction" discussion/tradeoff of our modern times, but they're very different goals and ambitions. Sure, I agree, people shouldn't spend hours mindlessly scrolling through TikTok/Instagram/Whatever, but most likely they will, regardless of what we do. So, why not come up with some alternative that kind of gives them that experience, but not as addicting and with maybe more user choice, like Bluesky letting people chose their own recommendation algos they like?

    • TulliusCicero an hour ago

      I think there's space for less crappy social media.

      The early days of Facebook, where I actually saw friends and family posting their thoughts, that was great! It wasn't dominated by people resharing political screeds or random videos from groups I've never even heard of.

      • 9dev an hour ago

        I'm pretty sure Pandora's box has already been opened. The youth spending hours on TikTok every day is not going to go back to early days of Facebook on their own.

  • dzink 2 hours ago

    Keep the Social, ditch the media.

  • maxdo an hour ago

    Oh well for that you have to ban TikTok first , that directly affect your politics . But that will upset new owners of Europe .

    All these companies are just a new way of money laundering with a proud word sovereignty

  • baka367 2 hours ago

    As long as E2E encryption is not guaranteed and we rely on id verification, the only thing this can do is to limit the 3rd parties that can easily access your data. Everything else is in the air

    • h05sz487b 2 hours ago

      Perfect is the enemy of the good. Anything is better than the oligarchs systems.

  • neilv 2 hours ago

    Wouldn't hurt to also use European DNS TLDs.

  • alentred an hour ago

    I suppose social.eu was taken, because it would make more sense.

  • lou1306 25 minutes ago

    Perhaps relevant context: The EU commission just ignored the "Tech Sovereignty Package" it launched ~3 weeks ago, and explicitly referred open-source as a core element of their strategy, and endorsed W, another ATproto-based social that recently a) closed their code and b) ...had its CEO attend Davos. Make of that what you will.

  • simianwords 2 hours ago

    Europe should make a dating app. Here’s why: monetising dating apps is really hard and companies don’t seem to be doing well with it.

    Having a competitor here to bumble or hinge that is free and doesn’t care about short term monetisation would be a good thing.

    • fp64 5 minutes ago

      Why do you think a government should compete on a market segment? I find it slightly irritating.

          Let me get a cup of the good EU coffee! I like the "privacy" blend the most!
          Now let me turn on my EU computer and log-in with my EU id
          Check my messages on EU social media and then I have to leave for work
          Oh that's a cute girl that messaged me on EU dating
          I hope she also likes privacy and democracy
          Now into my EU car, let me quickly stop at my EU charging station
          Power is cheap, no middleman, all EU for our democracy
          And then I'm on my way to my EU employer!
    • ben_w 2 hours ago

      Meh. Best thing for dating apps is probably for them to cease to exist. Humanity managed dating fine before these things were created, even managed it in cities where we live in isolating apartments and only know our neighbours by the music leaking through the walls.

      Pubs, clubs, general social events where you can find people whose actual interests you share, these all do fine. Even lonely hearts columns in newspapers probably still work, as physical newspapers still get sold here in Europe.

      • joe_mamba 2 hours ago

        >Humanity managed dating fine before these things were created

        Except back then we had stuff like religion, church, village, common communities etc to bind people.

        >even managed it in cities where we live in isolating apartments and only know our neighbours by the music leaking through the walls.

        Statistics show urbanites to be lonelier than ever, so that take disagrees with you.

        >Pubs, clubs, general social events where you can find people whose actual interests you share, these all do fine.

        Massively depends on what the social life is like in the city you live in and what age you age. Some cities are better than others and the older you get the worse it is. While dating apps are more of a sure thing because most people are there to date. Meanwhile you can waste time and money in pubs and clubs for years and never meet a partner.

        It's similar to job searching, if you're unemployed and need a job, you go straight to linkedin and apply, you don't go to clubs and pubs hoping you meet a founder who has a job for you. The latter might work every now and then if you're sociable and lucky and live in the right place, but it's not a sure thing for everyone all the time. That's why dating apps will never go away just like linkedin will never go away.

        • wbl 42 minutes ago

          Social media and dating apps together have created this isolation. People can demand a completely comfortable illusion of life and enforce this sterility.

        • ben_w an hour ago

          > Except back then we had stuff like religion, church, village, common communities etc to bind people.

          And in cities, more pubs, clubs, general social events where you can find people whose actual interests you share.

          Most of us didn't go from Renaissance village churches to dating apps in one lifetime, let alone one day.

          > Statistics show urbanites to be lonelier than ever, so that take disagrees with you.

          Most surveys only started about 10 years ago, i.e. after social media and dating apps were already around, and the few longer surveys disagree with each other, but even they only go back to the 80s AFAICT; we've been living in big dense isolating cities for a lot longer than that.

          > Massively depends on what the social life is like in the city you live in and what age you age.

          So the focus should be on that, then. As in, not a dating app.

          > While dating apps are more of a sure thing because most people are there to date.

          Everyone I've heard talking about dating apps since Match Group cornered the market, says the only "sure thing" about them is how mediocre they are, at least for straight couples. Women get all the low-effort displays, men get no responses and spiral into low-effort displays.

  • psychoslave 6 minutes ago

    Attention trap platform feel nothing like social to be frank. Now that we have LLMs to prove that it doesn't take any human direct involvement to generate epic useless conversations, that should make it all the more obvious.

  • sneak 40 minutes ago

    Nothing about matrix or xmpp is “ideal”. This person knows nothing about how notifications work on iOS.

    • daneel_w 13 minutes ago

      I think they focus mainly on the fact that these are federated and mature solutions. I don't know anything about Matrix but as far as XMPP/Jabber and "push notifications" go, you don't need to reveal the sender, nor the message, in the alert. In my book that goes a long way for privacy.

  • jruohonen 2 hours ago

    Good luck, but I am not sure about the direction.

    I mean, for a while, I thought something like Substack (and not Fediverse) could disturb things a little, but I suppose it and many others have already been killed by slop. So, if you do verified identity management, which is good for certain purposes but perhaps not for others, I suppose you should also do decentralized trust management, and with an ability to delete nodes from a personal but federated trust chain. (And feel free to adopt the idea also for science; it would be very much needed.)

  • tonymet 37 minutes ago

    > be Europe

    > want to host infra outside the US

    > write a blog post

  • MrBuddyCasino an hour ago

    > Strengthening democracy

    Ah yes, there it is. We‘ve learned how to translate this in our heads.

    • fschuett an hour ago

      Ju vill accept your EU Government ID tracking and ju vill like it! Or else!

  • glutamate 2 hours ago

    > Europe is a union of 27 sovereign nations

    I guess the Swiss, British, Norwegians, Albanians etc etc are not welcome to participate in this project.

    EDIT: In any case this whole thing is stupid. Open source and privacy matters, not country of origin.

  • marginalia_nu 2 hours ago

    > Strengthening democracy

    > Europe is in a hybrid conflict on two fronts; our elections and political life are under direct attack from foreign agents who use social media to manipulate public opinion and centre the political agenda to undermine us. We are deploying systems that have editorial pluralism and FIMI monitoring built in to shield our polity from influence and make our democracy resilient under attack.

    I just wish there'd be more of a acknowledgement about the very real democratic deficit in the EU, where multiple elections are overloaded and affect different widely disparate affairs, leading to much of the EU largely able to operate completely without fear of repercussions from its citizenship. Strengthening democracy must start at an institutional level.

    As of right now, there is just no real way for a European citizen to hold anyone accountable for something like Chat Control. Parliament, where you get a say, is mostly already opposed to it. The council and comission are de facto untouchable.